Image courtesy of the fantastic Tony Gigov at Twitter Nonsense.
In my last post here, I told the story of a client who changed his opinion completely on Social Media and its place in his business. I want to share with you some of the conversation that took place with his management team that brought this about. The first topic of discussion was Twitter. The main problem with Social Media is its image; it’s somehow got the reputation of being frivolous and attention seeking.
The clear example here is Twitter – every had that conversation trying to explain what Twitter is to someone who doesn’t tweet? I have and lets face it you have got choose your words carefully! The mainstream media have portrayed it as a medium for celebrities and others to talk about themselves and have largely ignored the reality of the situation , Twitter is about sharing; sharing information, sharing experiences, sharing images, sharing knowledge.
Twitter is not the massive ego trip that many have suggested it is. Sure for some it is, just like in every medium. But for most its a way of communicating with others, often like minded in a format that is easy to opt in and out of. More than that what fascinates me the most is the love that’s often shown in the Twitter community to complete strangers. Got a problem or need some info, tweet your request and its very rare that you wont have a solution within minutes and often from a complete stranger.
I strongly believe that Twitter has done something great for small business, large business and society in general… it’s brought back the art of conversation! Suddenly talking to strangers (especially online) doesn’t seem strange any more and the fact that I have a whole new collection of friends and associates who I couldn’t pick out of a police line up is invigorating!
Next up : Twitter for business.
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