Continuing on the topic of conversation, I often feel that businesses don’t take full advantage of what Twitter really has to offer them. After years and years of one-way communication, I guess businesses have gotten out of the frame of mind of hearing from the other side. This is where social media and Twitter in particular shine.
A great example of this has to be the hotel industry! As someone who works a lot in this area, I probably follow a couple of dozens hotels on Twitter. And with one or two noticeable exceptions the tweets are all the same! The easiest way of explaining it is to take the points of view of the individuals in the hotels responsible for posting on Twitter, lets call them A and B, the two most common culprits.
Tweeter A likes to post whatever offers the hotel currently has for the general public under the guise of “Special Offers for Twitter”. The same offers are on Facebook and in fact available to the general public as a whole so really its just flyering without the paper but there’s something slightly devious about it!
Tweeter B likes to play the “me me me” game and instead of using twitter as a sales tool, delights in telling us how their day is going and when they had for lunch, what the weather is like etc etc.
No wonder social media has a bad reputation in hotels if its being used as an excuse for staff to surf the internet all day!
Then there’s companies like Omni Hotels in the USA who just know how to do it right and can see the big picture of how Twitter lets them talk to their customers. This video explains all
Omni Hotels recognise the truth behind Twitter, that it creates conversations about your business, any business and that you can choose to be part of them or ignore them. Being part of them has an incredible upside. Ignoring them, well that’s just plain dumb.
Rise to the challenge! Use Twitter to create conversations about your business! Ask for peoples opinions! Ask for ideas! Ask for their support! Be the business that they feel a personal connection with!
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